1/16/2024 0 Comments Tik tok music video![]() ![]() OBERMANN: The first passion was heavy metal. Let's keep those names in mind because we're going to come back to that in a second.ĬHAKRABARTI: What kind of music did you listen to in your college years? The three now being Sony, Warner and Universal?ĬHAKRABARTI: Okay. But I got this first job right out of college at BMG and then, you know, kind of the rest is history.ĬHAKRABARTI: Mm hmm. At the time, there was still five major record labels. And I was lucky enough to get a job at BMG. ![]() Because they would send us promo CDs at the time of songs that they were pushing, in order to try to get us to play them, you know, on the radio.Īnd I just became fascinated by how the music business actually worked. So I had my first interaction with record label people. In undergrad, I went to Colgate University, upstate New York, and I was one of the programming managers at our student run radio stations. I never believed that I would be able to make a career of being a professional musician, but I was just very passionate about music. I was in bands in high school, like many of us were. What first pulled you into the business of music? It's pleasure to be here.ĬHAKRABARTI: So, I'd love to first hear the story of your journey into the business of music, right? Because you were at at least two major record labels before you moved to TikTok. And of the many fascinating things about Obermann, there's this: he was once a big name in the music business at a conventional record label, until he saw how TikTok was transforming how music is made and marketed. He's global head of music business development at ByteDance, TikTok's parent company. Ole Obermann runs the music business at TikTok. Boosting new talent used to be the realm of the A&R manager. 1 records on the Billboard Hot 100 in 2022. The social media app claims that TikTok virality was behind 13 out of 14 No. ![]() MEGHNA CHAKRABARTI: Songs like "Sunroof" by Nicky Youre and dazy, or "About Damn Time" by Lizzo, whether they're songs from major names in music or up-and-coming talent, the hit-maker behind them is TikTok. Holly Minto, member of the British rock band Crawlers, whose song “Come Over” went viral on TikTok in 2021. Ole Obermann, global head of music business development at ByteDance, TikTok’s parent company. Today, On Point: A conversation with Ole Obermann, and how TikTok is changing music. So we do huge things with them to market their new songs and their new releases." "There are superstar artists who have new music. "There are emerging, undiscovered, unknown artists and there are literally 10 of them being signed to record labels every month because they get a start on TikTok," Obermann says. How does the platform identify little snippets of music and turn those artists into the next generation of global music stars? That's the job of Ole Obermann, which makes him one of the most influential people in pop music today. TikTok is now a driving force in the music industry. ![]() The only problem was, Morton didn’t have any “hit songs,” so he ended up writing one in his car on the side of the road on his way to the session.Facebook Email The TikTok app logo. And with that, Morton frantically made some phone calls and found a bunch of girls from Queens who were willing to record. “Just what is it you do for a living?” Barry asked him,” Morton recalled in an interview with Vanity Fair. Morton was meeting with the songwriter Ellie Greenwich and her husband and collaborator Jeff Barry, who was giving Morton the cold shoulder. “Remember (Walking In The Sand)” was basically written on a dare. The sisters shot to stardom seemingly overnight thanks to songwriter and producer George Francis “Shadow” Morton, who earned the nickname after lurking around the hallways of the famed Brill Building. Like many girl groups at the time, the Shangri-Las consisted of all teenagers, two sets of sisters from Queens, New York City, who were all in high school when the group first started. ![]()
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